DESIGN PROCESS
Our work with consumer research projects ranges from large on-line confirmation surveys to one-on-one, in-depth consumer analysis. Each product scenario requires a unique consumer response; Lindon Group works with the customer to determine the level of research necessary to achieve the marketing goals of the product. Research includes: on-line confirmation surveys, group interviews, friends-and-family response, one-on-one interviews, Use Hazard Analysis and Voice of the Consumer research.
CONSUMER RESPONSE
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Consumer response surveys and evaluation
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Competitive landscape and matrices research
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Research analysis and recommendations
PRODUCT RESEARCH
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Generate screening guides for participants
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Recruit research participants
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Create research questionnaires
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Conduct consumer focus groups
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Conduct 1-on-1 interviews
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Video and audio recording
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Interview observation and notation
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Data collection & Generate final reports
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HIPAA Compliant
FMEA STUDY
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USE FMEA STUDY
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Complete Use FMEA evaluations (Failure Mode and Effects Analysis); Evaluations typically involve the user interface and/or design-use failure mode of products. Complete evaluations include:
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Develop Research Plans
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Execute user interviews with unbiased researchers
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Analyze data and create scoring matrices
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Facilitate FMEA scoring sessions
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Generate final reports according to ISO standards
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HIPAA Compliant
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