DESIGN PROCESS 

Our work with consumer research projects ranges from large on-line confirmation surveys to one-on-one, in-depth consumer analysis.  Each product scenario requires a unique consumer response; Lindon Group works with the customer to determine the level of research necessary to achieve the marketing goals of the product.  Research includes:  on-line confirmation surveys, group interviews, friends-and-family response, one-on-one interviews, Use Hazard Analysis and Voice of the Consumer research.

CONSUMER RESPONSE

• Consumer response surveys and evaluation 

• Competitive landscape and matrices research 

• Research analysis and recommendations 

PRODUCT RESEARCH 

• Generate screening guides for participants

• Recruit research participants

• Create research questionnaires

• Conduct consumer focus groups

• Conduct 1-on-1 interviews

• Video and audio recording

• Interview observation and notation

• Data collection & Generate final reports

• HIPAA Compliant

FMEA STUDY

• USE FMEA STUDY

• Complete Use FMEA evaluations (Failure Mode and Effects Analysis); Evaluations typically involve the user interface and/or design-use failure mode of products. Complete evaluations include:

• Develop Research Plans

• Execute user interviews with unbiased researchers

• Analyze data and create scoring matrices

• Facilitate FMEA scoring sessions

• Generate final reports according to ISO standards

• HIPAA Compliant